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Meet the maker: Lauren Fowler

Meet the maker: Lauren Fowler

Est 2008, Cape town, Western Cape

Who is Lauren Fowler?

Hi, I’m Lauren. I’m a Cape Town born and bred illustrator, graphic designer and thingmaker. I achieved a BA in Brand Communication from the AAA School of Advertising in 2007.  After a brief stint in the advertising and web design world, I chose the path less travelled. I chose a freelance career in design and illustration which was supported by waitressing, working in a retail shop on Long street and other strange odd jobs like taking notes at focus groups and being a stock model. Fast forward to today, I live by the sea with my husband and the dogs & cats. My inspiration has always been from nature but is now more interested in the spirit realm. Bringing the unseen and mystical aspects of being a human being to life on paper. I alchemise the way these things make me feel into images that people can feel too. A type of magickal form of communication through the eyes.

What was the idea behind your brand?

I kind of fell into creating artworks as a side hustle whilst I was building my career as a freelance designer/illustrator. I had some drawings that I had laid out for my portfolio and someone asked me where they could buy a print of it. It was then that I started producing greeting cards and art prints. Honestly, nothing was thought out and I’ve just been following my nose ever since.

How many people work for you?

It’s just me!

What are your best sellers?

The Quasar print series is a firm favourite as well as the people as animals prints.  The smaller animal prints and the “Love” small prints have always sold well too. 

What is YOUR favourite product of your collection?

The artwork I’m working on right now. It’ll be available in August, it’s the biggest artwork I’ve ever done. With regards to my available work, my last artwork that I completed,“Kaleidescope”, “Cosmic Serpent – Light” and “What You Want Also Wants You”, oh and also “Serpentine”. I really love snakes and all the mythology they communicate.

What to you is the best thing about selling on Knus?

I love selling on KNUS because it’s an easy way to access a larger audience that wouldn’t find normally. I love being alongside such beautiful South African brands too.

How would you say it has impacted your business selling through KNUS?

Selling through KNUS means that I can access a larger market without having to put in the time and effort into marketing and advertising. It’s effortlessly done by being part of the KNUS brand.

Why would you say it is important for customers to support local?

Supporting local artists means that you keep money in our country circulating. All of my products are produced here in Cape Town. I buy my paper and pens from a woman owned art supply shop, I print with a local printer, all my packaging is form a local supplier and my products are then sold in South African shops, either online or brick and mortar. It keeps the cycle going. My artworks are influenced by the floral kingdom of the Western Cape, so a lot of my work has a South African flavour which other South Africans appreciate and enjoy.