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Meet the maker: 																											The Urbanative

Meet the maker: The Urbanative

Est 2016 in JHB.

Who is TheUrbanative ?
TheUrbanative is a cutting-edge design brand that captures the soul of African heritage in its contemporary creations. Through a fusion of traditional craftsmanship and modern innovation, TheUrbanative redefines what African design can be, telling stories, celebrating culture, and inspiring a global audience

What was the idea behind your brand?

The idea behind this company revolves around the seamless integration of craftsmanship,collaboration, and modern technology. It embraces the rich heritage of traditional ways of making while incorporating the innovative possibilities offered by modern techniques and materials. The company values collaboration, both with local artisans and designers, as well as global partners, to bring together diverse perspectives and create exceptional designs. By leveraging modern technologies, the brand enhances efficiency and precision without compromising the essence of craftsmanship. The result is a collection of beautiful, contemporary designs that harmoniously blend tradition, collaboration, and the advancements of modern technology through representations of African cultures that tells a story for the Urban native.

How many people work for you?

10 people work in the company

What are your best sellers?

Oromo outdoor planter and the Wambo Outdoor Pod 

What is YOUR favourite product of your collection?

The Pumzika Outdoor couch 

What to you is the best thing about selling on KNUS?

Selling on KNUS, an online shop that offers a multitude of benefits. The platform provides exposure to a diverse and global customer base, allowing us to share our passion and creativity with a broader audience. KNUS showcases the unique craftsmanship and cultural heritage of South Africa, fostering appreciation and recognition for local talent. Being part of this platform creates a collaborative community of like-minded creatives, leading to networking opportunities and design innovations. Selling on KNUS is not just about e-commerce convenience; it's a chance for South African designers , like us to thrive, connect, and contribute to the growth of the design industry in South Africa and beyond.

Why would you say it is important for customers to support local?

Supporting local businesses is essential for customers as it brings numerous advantages. By choosing local, customers contribute to the growth of the local economy, creating jobs and higher incomes. Local businesses also preserve the unique character and culture of the community, fostering a sense of pride and belonging. Customers receive personalised service and a deeper understanding of their needs from local businesses. Moreover, supporting local businesses reduces environmental impact through local sourcing and sustainable practices. Local businesses bring diversity and innovation to the market, offering unique products and perspectives. Lastly, supporting local businesses reflects social responsibility as they give back to the community through charitable initiatives. Overall, supporting local businesses has a positive impact on the economy, community identity, personalised service, environment, innovation, and social well-being. 

Wambo Outdoor Pod - KNUS