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Bohemian beauties, by the masters of macrame!

Bohemian beauties, by the masters of macrame!

Macrame is certainly enjoying a resurgence from the '70s as trends shift more and more towards the bohemian aesthetic. The trend is defined by gentle neutrals, pops of colour, interesting textures, and last but not least, an ever-growing collection of house-plants. Essentially, boho-inspired living makes you feel like you've stepped into a Tahitian beach resort, when in fact, you've just walked through your front door. Artesense's bohemian-inspired products will allow to to recreate this exact feel in your living space. 

Today we are sitting with Yvette, the owner, designer and founder of Artesense, as well as her talented assistant, Busi.  Together they are the creators of beautiful boho things, ranging from gifts, to home decor accessories, shopfront window displays and event decor  - mostly made using the art of macrame. Let's get to know them a bit better...

Q: Who is “Artesense”?

A: I am a a fiber artist, and together with my assistant, we specialise in making and and selling beautiful, handmade designs. Artesense was established in 2013, but it was in 2016 that we learnt the art of macrame and rebranded as macrame artists and branching into event decor hire. Artesense work is primarily macrame fiber art, but we are not limited to this!  Artesense also work with dip dye techniques to make unique modern wall art pieces, to name a few. 

Q: What was the idea behind your brand?

A: Macrame was very new to South Africa in 2016! I am a creative and love all things handmade. In 2015 I came across macrame plant hangers on Instagram and knew instantly that I was going to start a business making macrame decor products. I taught myself how to make macrame plant hangers and ‘launched’ my new business at our local handmade market, which was a sell out! A year later, in September 2016, I saw a gap in the market and gave up my full time job, dedicating myself full time to my new business.

Q: What is your creative process that inspires you to create what you do?

A: I find the art of macrame very therapeutic. I love textures and working with natural fibres.  The process is so rewarding as you can really be creative with macrame!  There is almost no end to what you can do if you stay true to your own design style.

Q: How many people work for you?

A: One person permanently (Busi - she has been with me from the beginning in 2016)

Q: What are your best sellers?

A: first wall art, but I find plant hangers are as popular as they were 6 years ago!

Q: What is YOUR favourite product of your collection?

A: From my new mini wall art collection, I would say my mixed fiber wall art, but especially our ‘May’ wall hanging, and then ’Sarah’ from our large wall art collection.

Q: What to you is the best thing about selling on KNUS?

A:  I have been with KNUS from the beginning and apart from being able to reach a wider and different market, I love your innovation and constant evolving, the lovely people that work for KNUS and your absolute professionalism.  


Q: Why would you say it is important for customers to support local?

A: SO important, as local businesses are more invested in the local community, and small business is known to contribute greatly to the economy.  Also small local businesses often create employment locally. And of course, it goes without saying that smaller local businesses have less of a carbon footprint.  Usually that also means no mass production, but rather entrepreneurs that pour heart and soul into their livelihood, creating unique products and often further benefiting local communities. Local business owners also want the best final product as they are often accountable to their local communities.

Shop Artesense's full collection right here on KNUS! 

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